Learning Objectives
- Understand customer behavior and market segmentation
- Build brand awareness and positioning
- Develop effective marketing campaigns
Course Modules
01
Introduction to Marketing
02
Market Research and Consumer Insight
03
Segmentation, Targeting, Positioning
04
Branding and Messaging
05
Marketing Channels and Media
06
Digital Marketing and Analytics
Learning Outcomes
- Create a comprehensive marketing plan
- Launch customer-centered campaigns
- Interpret marketing metrics and ROI
Ideal For
Marketing beginners, business developers, brand managers
